Biju is the Chief Evangelist at Fractal Analytics and Chairman at Final Mile Consulting. Biju and his colleagues have utilized Cognitive Neuroscience and Behavioral Economics and Design to develop a new research technique called Ethnolab and the communication practice of Non-Conscious Design.
Key topics covered in this conversation
- Biju's career spanning advertising to entrepreneurship
- Challenges with positively impact human behavior
- The power of the non-conscious
- Learning from neuroscience
- Working with the collective non-conscious
- How intentional rituals can help drive change
- How rice farming drives collaborative behavior
- The role of context and work environment
- Workplace flexibility matters
- The word-ball game
- Closing remarks
