Ankur Mehra is a creator economist, bestselling author of Pixels to Profits, and one of LinkedIn’s Top Voices on the creator economy. With a diverse career spanning the armed forces, big tech, and media, Ankur brings a rare blend of structure, strategy, and storytelling to the world of digital creators. He has worked with platforms like Facebook and Instagram, built media partnerships with cultural icons like Rajinikanth, and today champions the rise of creator-led ecosystems.

In this episode, Ankur and I unpack how the creator economy is not just disrupting media—it’s reshaping leadership, organizations, and the future of work. We explore what it means for CEOs, CHROs, and employees to embrace their voice, create content with purpose, and build communities—not just audiences.

In this episode, we cover:

• Ankur’s journey from lieutenant in the Indian Army to creator economy evangelist
• The media moment that changed how he saw purpose at work
• Why creators are the new media, and what that means for influence and trust
• How CEOs and CHROs can lead with content and culture through employee-generated content (EGC)
• The 5C and 3R frameworks that decode the complexity of content creation
• Mental health, originality, and fighting FOMO in a content-saturated world
• A thought-provoking glimpse into the decentralized, creator-led future of the internet