Welcome to the Culture FYI’RS Podcast. Culture FYI’RS is a creative collaboration meetup held weekly at the FYI Campus in Los Angeles. Each week, we feature a fireside chat with a guest, showcase projects being worked on by members of the FYI community, and share product updates for FYI.AI, the creative collaboration app co-founded by will.i.am.
This week, we are thrilled to welcome the dynamic Desiree Contreras, the creative mind behind Chopped Up Cherries, an innovative embroidery and design brand. In a heartfelt conversation with FYI Chief Growth Officer Julie Pilat, Desiree shares her inspiring journey from being a child in foster care to becoming a successful entrepreneur in the vibrant world of fashion and design.
Desiree opens up about her unique experiences growing up in Los Angeles and how her adoption shaped her identity and creative path. With a serendipitous twist of fate, she stumbled into graphic design when she randomly called a college from a commercial, leading her to discover her passion for creativity. From working at West Coast Choppers to launching her own clothing line, Desiree recounts the ups and downs of her career, including the challenges she faced during the pandemic.
Join us as we delve into Desiree's creative process, her vision for the future of her brand, and her commitment to uplifting others through her work.
Check out the project link to this Culture FYI’RS event with Desiree:
https://fyi.me/p/culturefyirs91
Want to attend a Culture FYI’RS event in person at the FYI Campus in Los Angeles? Hit the link below to see a schedule of who’s speaking at a future event and to RSVP to join the next session:
This episode’s Culture FYI’RS event was produced by FYI co-founder will.i.am, Aminah Muhammad, Emily Choi, Frankie Sandoval, Jafet Chavez, Julie Pilat, Markus Nielsen-Kolding, Roneal Madlani, Sean Kantrowitz, Shania Jafari, the FYI Product Team, and of course, the FYI Community. The podcast is edited by Rob Van Vranken.
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