Why should social scientists and cultural scholars pay attention to aesthetic medical procedures? In this episode, Alka Menon (Yale University) and Anne-Mette Hermans (Tilburg University) take us beneath the surface of Botox, rhinoplasties, and Brazilian Butt Lifts to reveal what these increasingly normalised procedures can tell us about social inequality today.
With host Sanne Pieters, they explore how doctors and surgeons shape more than just faces. By deciding which appearances are acceptable, these practitioners navigate the boundaries between medicine and aesthetics, morality and beauty, economics and ethics, and in doing so play a key role in (re)defining racial categories and hierarchal beauty ideals. Our guests tackle some seemingly contradictory puzzles with no easy answers. Why do practitioners insist that “true beauty comes from within”? And how should we understand the normalisation of aesthetic procedures when those who undergo them still face persistent stigma?
This episode shows that cosmetic surgery is about much more than just appearance: it holds up a mirror to the social inequalities that exist in society.
Alka V. Menon is an Assistant Professor of Sociology at Yale University. She studies the relationship between medicine, technology, and society, with a focus on race and racism. Her book, Refashioning Race: How Global Cosmetic Surgery Crafts New Beauty Standards shows how forces working at different scales stabilize the continuing use of racial categories in medicine.
Anne-Mette Hermans is an Assistant Professor at Tranzo, Tilburg University in the Netherlands. Her research focuses on (consumerist) notions of malleable bodies and cosmetic procedures in particular. Moreover, she co-established the interdisciplinary Expertisegroep Cosmetische Ingrepen, which executes several research projects related to the cosmetic surgery and beauty industry in the Netherlands.
Sanne Pieters is a PhD Researcher of cultural sociology at KU Leuven in Belgium. Her research interests include the relation between physical beauty and social inequalities, hegemonic and hybrid gender identities and bodywork as pedagogical practice.
Readings:
Hermans, A.-M. (2021). Discourses of perfection: Representing cosmetic procedures and beauty products in UK lifestyle magazines. Routledge. https://doi.org/10.4324/9781003001973
Hermans, A.-M., & Nash, R. (2025). Cosmetic gatekeepers: Negotiations of beauty and (re)shaping bodies by medical aesthetic practitioners. Social Science & Medicine, 380, 118165. https://doi.org/10.1016/j.socscimed.2025.118165
Menon, A. V. (2023). Refashioning Race: How Global Cosmetic Surgery Crafts New Beauty Standards (1st ed). University of California Press.
Menon, A. V. (2017). Reconstructing race and gender in American cosmetic surgery. Ethnic and Racial Studies, 40(4), 597–616. https://doi.org/10.1080/01419870.2016.1206590
Bonell, S., Barlow, F. K., & Griffiths, S. (2021). The cosmetic surgery paradox: Toward a contemporary understanding of cosmetic surgery popularisation and attitudes. Body Image, 38, 230–240. https://doi.org/10.1016/j.bodyim.2021.04.010
Haraway, Donna (1990). "A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth Century," in Simians, Cyborgs and Women: The Reinvention of Nature. Routledge.
Podcast editors: Luuc Brans, Sanne Pieters, Kobe De Keere & Geert Veuskens. This podcast is co-financed from the BINQ project, funded by the European Research Council (ERC) under the European Union’s Horizon 2020 research and innovation programme, Grant No. 101052649. Views and opinions expressed are however those of the author(s) and do not necessarily reflect those of the European Union or the European Research Council Executive Agency. This podcast is also kindly supported by the Amsterdam Institute for Social Science Research (AISSR) at the University of Amsterdam.
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Why should social scientists and cultural scholars pay attention to aesthetic medical procedures? In this episode, Alka Menon (Yale University) and Anne-Mette Hermans (Tilburg University) take us beneath the surface of Botox, rhinoplasties, and Brazilian Butt Lifts to reveal what these increasingly normalised procedures can tell us about social inequality today.
With host Sanne Pieters, they explore how doctors and surgeons shape more than just faces. By deciding which appearances are acceptable, these practitioners navigate the boundaries between medicine and aesthetics, morality and beauty, economics and ethics, and in doing so play a key role in (re)defining racial categories and hierarchal beauty ideals. Our guests tackle some seemingly contradictory puzzles with no easy answers. Why do practitioners insist that “true beauty comes from within”? And how should we understand the normalisation of aesthetic procedures when those who undergo them still face persistent stigma?
This episode shows that cosmetic surgery is about much more than just appearance: it holds up a mirror to the social inequalities that exist in society.
Alka V. Menon is an Assistant Professor of Sociology at Yale University. She studies the relationship between medicine, technology, and society, with a focus on race and racism. Her book, Refashioning Race: How Global Cosmetic Surgery Crafts New Beauty Standards shows how forces working at different scales stabilize the continuing use of racial categories in medicine.
Anne-Mette Hermans is an Assistant Professor at Tranzo, Tilburg University in the Netherlands. Her research focuses on (consumerist) notions of malleable bodies and cosmetic procedures in particular. Moreover, she co-established the interdisciplinary Expertisegroep Cosmetische Ingrepen, which executes several research projects related to the cosmetic surgery and beauty industry in the Netherlands.
Sanne Pieters is a PhD Researcher of cultural sociology at KU Leuven in Belgium. Her research interests include the relation between physical beauty and social inequalities, hegemonic and hybrid gender identities and bodywork as pedagogical practice.
Readings:
Hermans, A.-M. (2021). Discourses of perfection: Representing cosmetic procedures and beauty products in UK lifestyle magazines. Routledge. https://doi.org/10.4324/9781003001973
Hermans, A.-M., & Nash, R. (2025). Cosmetic gatekeepers: Negotiations of beauty and (re)shaping bodies by medical aesthetic practitioners. Social Science & Medicine, 380, 118165. https://doi.org/10.1016/j.socscimed.2025.118165
Menon, A. V. (2023). Refashioning Race: How Global Cosmetic Surgery Crafts New Beauty Standards (1st ed). University of California Press.
Menon, A. V. (2017). Reconstructing race and gender in American cosmetic surgery. Ethnic and Racial Studies, 40(4), 597–616. https://doi.org/10.1080/01419870.2016.1206590
Bonell, S., Barlow, F. K., & Griffiths, S. (2021). The cosmetic surgery paradox: Toward a contemporary understanding of cosmetic surgery popularisation and attitudes. Body Image, 38, 230–240. https://doi.org/10.1016/j.bodyim.2021.04.010
Haraway, Donna (1990). "A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth Century," in Simians, Cyborgs and Women: The Reinvention of Nature. Routledge.
Podcast editors: Luuc Brans, Sanne Pieters, Kobe De Keere & Geert Veuskens. This podcast is co-financed from the BINQ project, funded by the European Research Council (ERC) under the European Union’s Horizon 2020 research and innovation programme, Grant No. 101052649. Views and opinions expressed are however those of the author(s) and do not necessarily reflect those of the European Union or the European Research Council Executive Agency. This podcast is also kindly supported by the Amsterdam Institute for Social Science Research (AISSR) at the University of Amsterdam.
This episode is about conspiracy theories and their relation to inequality. We talk about this with Elisa Sobo and Jaron Harambam, two scholars who have studied contemporary conspiracy theories in a range of domains, from vaccines, Covid-19 and Big Pharma, to theories that claim the moon is an abandoned spaceship brought here by reptilians who control our world leaders. Both, moreover, have argued -- somewhat controversially -- that “we need to move beyond the positivistic reflex to debunk conspiracy theories as unfounded and irrational”. The arguments they offer for taking conspiracy theories seriously – though maybe not literally—are strongly connected with inequality: inclusivity, democracy, and social justice. Today, therefore, we ask: how are conspiracy connected with inequalities, and how can – or should -- this connection with inequality inform our stance towards conspiracy theories?
Guests:
- Elisa Sobo, professor and chair of Anthropology, San Diego State University
- Jaron Harambam, assistant professor of participatory AI, VU University Amsterdam
Hosted by Giselinde Kuipers, professor of cultural sociology at KU Leuven
Readings and materials:
1. Grodzicka, Elżbieta Drążkiewicz, and Jaron Harambam. "What should academics do about conspiracy theories? Moving beyond debunking to better deal with conspiratorial movements, misinformation and post-truth." Journal for Cultural Research 25.1 (2021): 1-11.
2. Harambam, Jaron, and Stef Aupers. "Contesting epistemic authority: Conspiracy theories on the boundaries of science." Public understanding of science 24.4 (2015): 466-480.
3. Harambam, Jaron. "Against modernist illusions: why we need more democratic and constructivist alternatives to debunking conspiracy theories." Journal for Cultural Research 25.1 (2021): 104-122.
4. Sobo, Elisa J. "Conspiracy theories in political-economic context: lessons from parents with vaccine and other pharmaceutical concerns." Journal for Cultural Research 25.1 (2021): 51-68.
5. Sobo, Elisa. “What Does the American Dream Have to do With the COVID-19 Vaccine?” Sapiens.org, 25 February 2021. https://www.sapiens.org/culture/covid-19-vaccine-protestors/
Culture & Inequality Podcast
Why should social scientists and cultural scholars pay attention to aesthetic medical procedures? In this episode, Alka Menon (Yale University) and Anne-Mette Hermans (Tilburg University) take us beneath the surface of Botox, rhinoplasties, and Brazilian Butt Lifts to reveal what these increasingly normalised procedures can tell us about social inequality today.
With host Sanne Pieters, they explore how doctors and surgeons shape more than just faces. By deciding which appearances are acceptable, these practitioners navigate the boundaries between medicine and aesthetics, morality and beauty, economics and ethics, and in doing so play a key role in (re)defining racial categories and hierarchal beauty ideals. Our guests tackle some seemingly contradictory puzzles with no easy answers. Why do practitioners insist that “true beauty comes from within”? And how should we understand the normalisation of aesthetic procedures when those who undergo them still face persistent stigma?
This episode shows that cosmetic surgery is about much more than just appearance: it holds up a mirror to the social inequalities that exist in society.
Alka V. Menon is an Assistant Professor of Sociology at Yale University. She studies the relationship between medicine, technology, and society, with a focus on race and racism. Her book, Refashioning Race: How Global Cosmetic Surgery Crafts New Beauty Standards shows how forces working at different scales stabilize the continuing use of racial categories in medicine.
Anne-Mette Hermans is an Assistant Professor at Tranzo, Tilburg University in the Netherlands. Her research focuses on (consumerist) notions of malleable bodies and cosmetic procedures in particular. Moreover, she co-established the interdisciplinary Expertisegroep Cosmetische Ingrepen, which executes several research projects related to the cosmetic surgery and beauty industry in the Netherlands.
Sanne Pieters is a PhD Researcher of cultural sociology at KU Leuven in Belgium. Her research interests include the relation between physical beauty and social inequalities, hegemonic and hybrid gender identities and bodywork as pedagogical practice.
Readings:
Hermans, A.-M. (2021). Discourses of perfection: Representing cosmetic procedures and beauty products in UK lifestyle magazines. Routledge. https://doi.org/10.4324/9781003001973
Hermans, A.-M., & Nash, R. (2025). Cosmetic gatekeepers: Negotiations of beauty and (re)shaping bodies by medical aesthetic practitioners. Social Science & Medicine, 380, 118165. https://doi.org/10.1016/j.socscimed.2025.118165
Menon, A. V. (2023). Refashioning Race: How Global Cosmetic Surgery Crafts New Beauty Standards (1st ed). University of California Press.
Menon, A. V. (2017). Reconstructing race and gender in American cosmetic surgery. Ethnic and Racial Studies, 40(4), 597–616. https://doi.org/10.1080/01419870.2016.1206590
Bonell, S., Barlow, F. K., & Griffiths, S. (2021). The cosmetic surgery paradox: Toward a contemporary understanding of cosmetic surgery popularisation and attitudes. Body Image, 38, 230–240. https://doi.org/10.1016/j.bodyim.2021.04.010
Haraway, Donna (1990). "A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth Century," in Simians, Cyborgs and Women: The Reinvention of Nature. Routledge.
Podcast editors: Luuc Brans, Sanne Pieters, Kobe De Keere & Geert Veuskens. This podcast is co-financed from the BINQ project, funded by the European Research Council (ERC) under the European Union’s Horizon 2020 research and innovation programme, Grant No. 101052649. Views and opinions expressed are however those of the author(s) and do not necessarily reflect those of the European Union or the European Research Council Executive Agency. This podcast is also kindly supported by the Amsterdam Institute for Social Science Research (AISSR) at the University of Amsterdam.
