In this episode of Cultural Chemistry, Josh and Jayda break down the concept of relationship culture—the unique norms, habits, and values that couples cultivate together over time. They reflect on how their current season is centered around building their business, Jwalk Media, and pursuing financial freedom, showing how shared purpose can strengthen a relationship. They discuss how past failures, evolving priorities, and external pressures shape a couple’s culture, emphasizing the importance of defining success on their own terms. From work-life balance to personal growth, they explore the trade-offs of entrepreneurship, the challenge of living outside traditional stability, and how being intentional about their values has allowed them to create a life of freedom. Josh and Jayda also dive into the balance myth—why chasing perfect harmony in work, life, and relationships can be misleading, and why fully committing to a goal often requires embracing imbalance. They highlight the importance of removing distractions, gaining clarity, and focusing on long-term vision rather than short-term gains. On a more personal note, they share hilarious and candid moments about their relationship culture—including being too comfortable with each other, setting boundaries, and owning their quirks unapologetically. They remind couples that every relationship has its own rhythm, and the key to a thriving partnership is cultivating norms that feel aligned, rather than conforming to outside expectations. If you’re navigating life and business with your partner or wondering how to build a strong, intentional relationship culture, this episode will give you insights, laughs, and a fresh perspective on what it means to truly own your relationship dynamic. Book a Free Breakthrough Session Subscribe on YouTube Follow us on Instagram Follow us on Tiktok Share Your Story with Us   Take our compatibility quiz(coming soon) Connect with other diverse couples in our FREE community(coming soon)