#32_Temp7_Ep1_Menos álcool, mais energéticos – o novo consumo da noite (e do dia) jovem

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Cultura e Consumo Pod

Culturaeconsumopod

35 episodes

1 week ago

Bem-vindos ao Podcast Cultura e Consumo! Eu sou a Lair — pesquisadora curiosa e entusiasta das coisas que a gente consome (muito além do carrinho de compras). Aqui, a gente conecta o que rola nas pesquisas acadêmicas sobre cultura e consumo com o nosso dia a dia. Tudo isso sem academicês, sem complicação. Só papo reto, provocador e com um toque de reflexão. Bora nessa?

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#32_Temp7_Ep1_Menos álcool, mais energéticos – o novo consumo da noite (e do dia) jovem

Cultura e Consumo Pod

32 minutes 27 seconds

1 week ago

#32_Temp7_Ep1_Menos álcool, mais energéticos – o novo consumo da noite (e do dia) jovem

Segue a gente:

@cultura_econsumopod
Roteirização e Mesa:

Lair Silva (@lairbarsilva)

Beatriz Amaro (@bia._amaro)

Apoio: Rádio UEL (@uelfm) e Rádio UEM (@uemfm)

Edição: Ricardo Lima

Gravação: 05/11/25 - Nos Estúdios da Rádio UEL

Referências Acadêmicas e de Mercado:

Hutak, J. L., Boolani, A., & Byerley, L. O. (2024). Energy drink usage by students attending an online university. Journal of american college HealtH, 72(7), 2278-2286.

Kaylor, S. K., Allen, I., Townsend, H., Rodgers, J., & Callihan, M. L. (2024). “Black out or back out”: Understanding the alcohol habits, behaviors, and motivations of generation Z students. Journal of American college health, 72(8), 2754-2763.

König, J. (2024). Influence of Celebrity Endorsement on Gen Z Consumers’ Adoption of Non-Alcoholic Beverages (Master's thesis, Universidade Catolica Portuguesa (Portugal)).

Ludmir, C. (June, 2023). Why GenZ Is Drinking Less And What This Means For The Alcohol Industry. Forbes. https://www.forbes.com/sites/claraludmir/2023/06/27/why-genz-is-drinking-less-and-what-this-means-for-the-alcohol-industry/

Steedley, S., & Thomas, J. (2025). Cheers to Change: How Gen-Z is Redefining Drinking Culture.

Whitaker, V., Curtis, P., Fairbrother, H. (2023). Young people’s explanations for the decline in youth drinking in England. BMC Public Health 23, 402. https://doi.org/10.1186/s12889-022-14760-y

Yadava, O. P. (2025). Energy drinks—the cardiac ‘plot twist’ … and a lot more to the story!. Indian Journal of Thoracic and Cardiovascular Surgery, 1-3.