Masculinities and Fatherhood in Advertising

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CultPost

Alparslan Nas

31 episodes

3 days ago

🎧 TR: CultPost, medya, kültür ve kuramın kesişim noktasında duran bir podcast. Filmler, reklamlar ve gündelik hayat üzerine eleştirel analizler sunar; kültürel anları toplumsal anlamlarla ilişkilendirir. 🎧 EN: CultPost explores how media, culture, and theory intersect—analyzing films, ads, and everyday life through critical, often academic lenses. Each episode connects cultural moments to deeper social meanings. Prof. Alparslan Nas Instagram: https://www.instagram.com/alparslannas/ LinkedIn: https://www.linkedin.com/in/alparslan-nas-9a971049/

Society & Culture

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Society & Culture

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Masculinities and Fatherhood in Advertising

CultPost

15 minutes 7 seconds

5 months ago

Masculinities and Fatherhood in Advertising

In this episode, I explore how fatherhood is represented in Turkish advertising, based on my recent article “From Heroic Masculinity to Feminist Dads: Advertising Fatherhood in Türkiye” published in the International Journal of Communication. From heroic masculinity to more progressive portrayals of caregiving dads, I discuss the shifting narratives around fatherhood in Türkiye. The episode highlights how ads reflect—and sometimes resist—patriarchal and conservative values. Tune in for a critical look at how masculinity, media, and politics intersect in commercial culture.

NAS, Alparslan. From Heroic Masculinity to Feminist Dads: Advertising Fatherhood in Türkiye. International Journal of Communication, [S.l.], v. 19, p. 20, mar. 2025. ISSN 1932-8036. Available at: <https://ijoc.org/index.php/ijoc/article/view/23836/4948>.

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