In the 38th episode of CultivatED Marketer – your go-to professional development podcast for marketing and communications professionals – hosts Brent Bowen and Matt Tidwell, PhD, explore public service communications with our guest, Jazzlyn Johnson, Director of Communications for the Jackson County Prosecutor’s Office. She offers invaluable insights into professional growth and the transition from journalism to public relations. This conversation is perfect for those pursuing career development in communications or seeking inspiration from leaders who thrive under pressure.
CultivatED Marketer Ep. 38 — Leading with Empathy in the High-Stakes World of Public Service Communications with Jazzlyn Johnson
Jazzlyn’s career began in journalism, where she quickly learned the power of storytelling in serving her community. Her move into public service communications revealed the unique challenges of government work, where internal and external communications play a critical role in maintaining transparency and public confidence. The shift from newsroom deadlines to navigating legal communications helped her understand how communication professional development can directly influence public perception and trust.
Building Public Trust
Much of Jazzlyn’s focus centers on combating misinformation and fostering understanding through strategic messaging and community outreach. She leads initiatives like the Understanding the Justice System video series, which bridges gaps between the public and the prosecutor’s office. For professionals focused on continuous professional development in marketing and communications, Jazzlyn’s approach demonstrates how effective messaging can transform complex topics into relatable, transparent stories that strengthen public trust.
The Art of Crisis Communication
When crises arise, communicators must remain steady, clear, and authentic. Jazzlyn shares how strong media relationships and emotional intelligence are essential tools in communication professional development. Her insights on handling public scrutiny, responding to misinformation, and maintaining composure under pressure offer a real-world perspective for those advancing their marketing professional development.
Advice for Aspiring Communicators
For those at the start of their communications careers, Jazzlyn encourages curiosity, mentorship, and resilience. She highlights how continuing professional development helps communicators evolve as they adapt to new technologies and media landscapes. Her advice: focus on building meaningful relationships, learn from mistakes, and seek mentors who challenge you to grow both personally and professionally.
She also mentions how prominent a role mentorship has played in her career, specifically calling out her mentor Morgan Said, former Chief of Staff for Mayor Lucas of Kansas City.
 
Jazzlyn Johnson’s journey exemplifies the power of leadership and communication in public service. Her story is a reminder that professional development for communications professionals is not just about learning new skills – it’s about understanding how authenticity, empathy, and strategy intersect to build trust and inspire change.
 
You can connect with Jazzlyn Johnson on LinkedIn or the Jackson County Prosecutors office on Facebook or X.