CultivatED Marketer Ep. 29 — Exploring AI in Marketing and Communication with Martin Waxman

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CultivatED Marketer

Cultivated Marketer

39 episodes

6 days ago

CultivatED Marketer is a bi-weekly podcast focusing on the Midwest marketing communications community — and, more specifically, the professional development needs of that community. This community has traditionally been very strong over the past two to three decades evidenced by:

*Vibrant corporate communications groups
*Excellent (and a large number of) mid-size and large agencies
*Notable professional development organizations
*Growing start-up, entrepreneurial community of past 12-15 years has spurred need for more niche communication and solo practitioners

Our mission at CultivatED Marketer is to help grow brand YOU …

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CultivatED Marketer Ep. 29 — Exploring AI in Marketing and Communication with Martin Waxman

CultivatED Marketer

33 minutes 34 seconds

1 year ago

CultivatED Marketer Ep. 29 — Exploring AI in Marketing and Communication with Martin Waxman

In this 29th episode of CultivatED Marketer, hosts Brent Bowen and Matt Tidwell, PhD, together with Martin Waxman, Associate Director at the Future of Marketing Institute, delve generative AI at the KCIABC BCS Summit. They cover the benefits of generative AI for marketers and communicators, while also addressing significant considerations including ethical considerations, the impact of AI on authenticity in content creation, and the skills needed for professionals to adapt and innovate with AI tools.
CultivatED Marketer Ep. 29 — Exploring AI in Marketing and Communication with Martin Waxman
Generative AI, as discussed in the podcast, offers a plethora of benefits for marketers and communicators. It accelerates work processes, enhances quality by allowing a more strategic approach, frees up time from repetitive tasks, and ensures consistency in content creation. However, as with any emerging technology, there are important considerations to keep in mind.
Navigating the Ethics of AI in Marketing
One of the key points emphasized in the conversation was the ethical considerations of using AI in marketing and communication. From bias in data sets to the authenticity of content creation, professionals need to be vigilant in ensuring that AI is used responsibly. Disclosing the use of AI, fact-checking outputs, and actively addressing biases are crucial steps in maintaining ethical standards.
Skills and Resources for Professionals
As AI continues to play a significant role in marketing and communication strategies, professionals must adapt and acquire new skills to leverage this technology effectively. Critical thinking, prompt engineering, and innovative use of AI tools are essential skills to develop. Resources such as LinkedIn Learning courses on generative AI and How to Research and Write Using AI Tools, as well as newsletters like Neuron and Axios AI, can help professionals stay informed and up-to-date on AI trends.
The Future of AI in Marketing
Looking towards the future, Martin predicts that augmented reality combined with AI will be the next frontier in marketing and communication. With outward-facing and inward-facing cameras integrated into everyday objects like glasses, the way we interact with data and technology will undergo a transformation. The metaverse and real-world interactions will intertwine, offering a new dimension of engagement for professionals in these fields.

00:00 Welcome to Cultivated Marketer: Exploring Generative AI
01:07 The Benefits and Challenges of Generative AI in Marketing
06:18 Real-World Applications and Ethical Considerations of AI
11:16 Exploring AI Trends and Their Impact on Marketing and PR
17:53 Navigating the Academic and Professional Development Landscape with AI
24:21 Skills and Strategies for Integrating AI into Marketing Workflows
29:22 Staying Informed: Resources and Future Directions in AI