Cultivated Luxury - Build a Brand With a Touch of Class
Karen Howell
7 episodes
3 months ago
As a business owner, you are making lots of decisions each day that will move your brand forward. These decisions are often met with changes that require reflection. Reflecting on where your brand is now and where it’s headed is necessary to make the type of impact you desire. In this episode, I’ll be covering when to perform a brand assessment for your luxury brand and equipping you with some questions you can use to help you navigate the direction of your brand. Looking for some...
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As a business owner, you are making lots of decisions each day that will move your brand forward. These decisions are often met with changes that require reflection. Reflecting on where your brand is now and where it’s headed is necessary to make the type of impact you desire. In this episode, I’ll be covering when to perform a brand assessment for your luxury brand and equipping you with some questions you can use to help you navigate the direction of your brand. Looking for some...
Cultivated Luxury - Build a Brand With a Touch of Class
7 minutes
3 years ago
What Do Luxury Customers Want Before They Buy?
It can often be a mystery; how do you even find luxury customers? Before asking that question. The more important question is, what do luxury customers want before buying? You may have heard me mention before that luxury customers aren't like the average customers. Their buying motivations are different from the average customer, and if you neglect to speak their buying language, you'll struggle to communicate that your products are designed for them clearly. Let's get into the details of w...
Cultivated Luxury - Build a Brand With a Touch of Class
As a business owner, you are making lots of decisions each day that will move your brand forward. These decisions are often met with changes that require reflection. Reflecting on where your brand is now and where it’s headed is necessary to make the type of impact you desire. In this episode, I’ll be covering when to perform a brand assessment for your luxury brand and equipping you with some questions you can use to help you navigate the direction of your brand. Looking for some...
