“Cult of Body & Soul” is a 7-part docu-series that explores how SOULCYCLE transcended fitness as it captured the New York City zeitgeist with ritual, candlelight and cult of personality.
We expose the intoxicating power dynamic between riders and instructors, the gate-kept instructor training program, the true story behind founders Julie Rice and Elizabeth Cutler, and the political scandal that torched the brand’s image.
Featuring interviews with instructors, studio managers, front desk staff, and corporate insiders.
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“Cult of Body & Soul” is a 7-part docu-series that explores how SOULCYCLE transcended fitness as it captured the New York City zeitgeist with ritual, candlelight and cult of personality.
We expose the intoxicating power dynamic between riders and instructors, the gate-kept instructor training program, the true story behind founders Julie Rice and Elizabeth Cutler, and the political scandal that torched the brand’s image.
Featuring interviews with instructors, studio managers, front desk staff, and corporate insiders.
“Cult of Body & Soul” is a docu-podcast series created & executive produed by Jess Rothschild which brings to life how the boutique indoor cycling (spinning) phenomenon SOULCYCLE captured the New York City fitness zeitgeist.
We will take you behind the curtain of the cult of personality that forms between instructor and rider, the elusive instructor training program, the untold story of how Julie Rice and Elizabeth Cutler founded the company and the political scandal that extinguished the public's good-will for the brand.
Featuring interviews with instructors, studio managers, front desk staff and corporate HQ employees.
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Cult of Body & Soul
“Cult of Body & Soul” is a 7-part docu-series that explores how SOULCYCLE transcended fitness as it captured the New York City zeitgeist with ritual, candlelight and cult of personality.
We expose the intoxicating power dynamic between riders and instructors, the gate-kept instructor training program, the true story behind founders Julie Rice and Elizabeth Cutler, and the political scandal that torched the brand’s image.
Featuring interviews with instructors, studio managers, front desk staff, and corporate insiders.
