Each year, The Gathering brings together disruptors from around the globe to learn from, and celebrate, the leaders behind iconic brands like Marvel, Skittles, Beats by Dre, Yeti, and the Dallas Cowboys. For the first time ever, these unique and enlightening presentations can be heard any time and anywhere on this podcast.Cult Brand Secrets is an anthology of the greatest and most influential presentations The Gathering has to offer, featuring experts that transcend branding to build cult-like adoration of their work. Additionally, host Chris Kneeland uses his own experience in associating with these brand leaders to highlight key trends and help you identify the most worthwhile takeaways. Join our Premium Channel to hear full length presentations at cultbrandsecrets.com.
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Each year, The Gathering brings together disruptors from around the globe to learn from, and celebrate, the leaders behind iconic brands like Marvel, Skittles, Beats by Dre, Yeti, and the Dallas Cowboys. For the first time ever, these unique and enlightening presentations can be heard any time and anywhere on this podcast.Cult Brand Secrets is an anthology of the greatest and most influential presentations The Gathering has to offer, featuring experts that transcend branding to build cult-like adoration of their work. Additionally, host Chris Kneeland uses his own experience in associating with these brand leaders to highlight key trends and help you identify the most worthwhile takeaways. Join our Premium Channel to hear full length presentations at cultbrandsecrets.com.
The Kraken were not honored because of their performance on the ice. In many ways we are really honoring the city of Seattle because of how well that town rallied to qualify for a NHL franchise; how well they created a brand, an arena, and a team that has perfected the playbook for how to launch a new club in a new location. We’ve seen a lot of examples of how these haven’t always gone well. But the Kraken's entry into Seattle is best in class.
Todd Humphey is such a great ambassador for their brand. He’s their SVP of Digital Innovation and Fan Experience. True cult brand leaders worry less about buying impressions and worry more about making impressions. Todd embodies that sentiment perfectly.
Learn more at CultBrandSecrets.com
Cult Brand Secrets
Each year, The Gathering brings together disruptors from around the globe to learn from, and celebrate, the leaders behind iconic brands like Marvel, Skittles, Beats by Dre, Yeti, and the Dallas Cowboys. For the first time ever, these unique and enlightening presentations can be heard any time and anywhere on this podcast.Cult Brand Secrets is an anthology of the greatest and most influential presentations The Gathering has to offer, featuring experts that transcend branding to build cult-like adoration of their work. Additionally, host Chris Kneeland uses his own experience in associating with these brand leaders to highlight key trends and help you identify the most worthwhile takeaways. Join our Premium Channel to hear full length presentations at cultbrandsecrets.com.
