Today, we outline how the streaming landscape, initially heralded as a cost-saving alternative to traditional cable, has evolved into a **"rebundling" phenomenon**, replicating the very model it aimed to dismantle. The host of "Ctrl Alt Society" explains that the proliferation of individual streaming services has led to consumers accumulating numerous subscriptions, resulting in costs comparable to, or exceeding, those of old cable bills, alongside the inconvenience of multiple logins and fragmented content availability.