Today's episode explains that deepfakes and digital filters are AI-generated or AI-altered media that manipulate appearances, ranging from subtle enhancements to complete identity swaps. While deepfakes involve sophisticated AI for creating highly realistic fake images, videos, or audio, digital filters, popular on apps like TikTok and Snapchat, offer "lightweight", real-time alterations for entertainment. These technologies have gained mainstream popularity, sparking viral trends and enabling new forms of creative self-expression. However, the sources also highlight significant cultural impacts, including blurring the perception of reality, eroding trust in visual media, and potentially fostering self-image issues like "Snapchat dysmorphia." The pervasive nature of this technology raises ethical concerns regarding misinformation, non-consensual content, and the broader challenge of discerning authenticity in a digitally manipulated world.