Greg Lee is the founder and CEO of Team Terrible, an independent game development studio best known for its breakout hit The Baby In Yellow, which has been downloaded over 150 million times across multiple platforms. Greg’s journey into game design began at home, inspired by a childhood filled with creativity, play, and imagination—encouraged by his father, who made everyday moments into games. His passion for building interactive experiences led him to a successful career in the games industry, including a role at Rockstar Games. In a bold move to follow his dream, Greg left Rockstar to fully commit to Team Terrible, determined to bring his unique creative vision to life. Before founding the studio, Greg gained broad experience across animation, VR development, and gameplay engineering, contributing to immersive projects at Cooperative Innovations and various digital agencies. Today, he continues to push the boundaries of indie game development, combining technical expertise with a strong player-first philosophy to create whimsical and memorable gaming experiences.