In this episode of "Leadership Master class - Conversations with the C-suite", we feature Geoff Hollingworth, CMO Rakuten Symphony.   Geoff Hollingworth is a new age CMO. The way he has adapted marketing techniques for the B2B segments using B2C techniques, leveraging social media, humor and people centric approach to marketing are a breath of fresh air in the B2B space. Check out the amazing content that Rakuten Symphony puts out under his stellar leadership.   In this episode spanning topics from marketers being psychologists, to using levity in even serious business settings and all the way up to ChatGPT replacing marketing significantly, there are so many lessons to learn.