What if your brand strategy started with a tarot deck? In this episode of Crystal Clarity, I’m inviting you into the origin story of one of my most unexpected creative tools: tarot. From a childhood cardboard deck to the creation of Madame Clarity—a digital oracle I designed for Paradox’s birthday—this is a journey through intuition, symbolism, archetypes, and the soul of branding. I’m sharing how tarot has shaped: the way I understand human behavior the structure behind my brand consultation process and how I connect the dots between deep identity work and visual storytelling This episode also explores: ✨ the surprising power of metaphor in messaging ✨ why asking the right questions matters more than having the answers ✨ and how to create experiences that make people feel seen on a soul level Whether you’ve pulled cards for years or side-eye spirituality from afar, this episode is your invitation to embrace the unknown—and start seeing branding (and life) as the mystical, layered journey it really is. Let’s make magic—on purpose. Come hang with me behind the scenes: Substack → https://substack.com/@paradoxbrands Instagram → @paradox.brands for daily inspo + messy BTS TikTok → @paradoxbrands for snack-sized branding wisdom LinkedIn → Mona Jem for the nerdy, strategy stuff Pinterest → @paradoxbrands for visual vibes   Free Resource to Ground Your Growth: ✨ The Archetype Clarity Guide No fluff, just clarity. If you're tired of staring at the blinking cursor, this is your go-to for finding your voice and showing up fully aligned. → Grab your free guide   🌀 The Clarity Code Workbook Ready to strip it all down and rebuild with intention? This 5-day workbook is your permission slip to ditch the pressure and lead with authenticity. → Get The Workbook   If something resonated with you in this episode, I’d love to hear about it. Tag me on social (@paradox.brands) and share your takeaways—or better yet, leave a review to help other purpose-led creators find this space.   Your courage to begin, even imperfectly, matters. Your story, even mid-chapter, is worth sharing. Until next time, stay paradoxical, stay purposeful. Love you, go be great. 💫