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12. Want More Dream Clients? Start Repelling the Wrong Ones | What if Being Disliked is Actually a Sign You’re Doing Something Right
CRYSTAL CLARITY | branding beyond aesthetics, modern stoicism, creative entrepreneur
24 minutes 5 seconds
3 months ago
12. Want More Dream Clients? Start Repelling the Wrong Ones | What if Being Disliked is Actually a Sign You’re Doing Something Right
What if being disliked is actually a sign you’re doing something right?
In this episode, I’m getting real about one of the most painful (and hilarious) lessons I’ve learned in business—the time I watered down my brand to be more “appealing”… and almost broke everything I’d built.
From the Great Proposal Disaster of 2024 (yes, we’re calling it that 😂) to the realization that trying to please everyone is the fastest way to attract no one—I’m walking you through how embracing polarity changed everything for me.
Inside this episode:
the math behind client alignment vs. chasing volume
how trying to be “liked” led to my biggest business flop
why some people should be turned off by your brand
how personality and positioning work together
and a reminder that your brand should feel like you—turned all the way up
This one’s for the people-pleasers, perfectionists, and recovering brand-neutral creatives. Let it be your permission slip to take up more space and be unapologetically specific.
Come hang with me behind the scenes:
Substack → https://substack.com/@paradoxbrands
Instagram → @paradox.brands for daily inspo + messy BTS
TikTok → @paradoxbrands for snack-sized branding wisdom
LinkedIn → Mona Jem for the nerdy, strategy stuff
Pinterest → @paradoxbrands for visual vibes
Free Resource to Ground Your Growth:
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🌀 The Clarity Code Workbook
Ready to strip it all down and rebuild with intention? This 5-day workbook is your permission slip to ditch the pressure and lead with authenticity.
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If something resonated with you in this episode, I’d love to hear about it. Tag me on social (@paradox.brands) and share your takeaways—or better yet, leave a review to help other purpose-led creators find this space.
Your courage to begin, even imperfectly, matters.
Your story, even mid-chapter, is worth sharing.
Until next time, stay paradoxical, stay purposeful.
Love you, go be great. 💫
CRYSTAL CLARITY | branding beyond aesthetics, modern stoicism, creative entrepreneur
