In this episode we talk to Jordan Lyall Founder of the MEME protocol. MEME captures the Zeitgeist of the crypto space like no other project. It started as a joke on Twitter as Jordan was mocking the yield farming craze taking place in the DeFi space. But the joke/meme attracted a community of builders who decided to use the buzz to create somehting useful and original.

Two weeks later [dontbuymeme.com](https://dontbuymeme.com/) was born: a protocol that produces rare NFTs and requires users to lock their assets in order to receive these NFTs.

Hear the incredible story behind meme, what's in the pipeline now that the dust has settled and why NFTs are exciting.

Thanks to Bitwala for sponsoring the show!

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