In this conversation, Humpty and Lucas discuss the platform Pods, which allows creators to publish podcasts on-chain as NFTs. They explore the value proposition of Pods, including the ability to monetize content directly and engage with the audience on a more granular level. They also discuss the power of composability in extending the value of content and the different ways creators can leverage the data available to them. Lucas highlights the importance of designing games and rewards for different types of audience engagement, such as speculation, social interaction, affinity, and patronage. The conversation explores the potential of on-chain media and the role of collectors in content creation. It discusses the design space for creators to engage with their audience and the importance of recognizing the value of collecting data early. The conversation also touches on the challenges of onboarding creators and listeners to the crypto space and the need for improved user experience. It concludes with a discussion on collaborative opportunities in on-chain media and the potential for incentivizing engagement through games and rewards.    Project Socials: https://x.com/podsdotmedia https://warpcast.com/pods Guest: Lucas Guest Socials: https://x.com/0x_Lucas https://warpcast.com/0xl