Neda Nikpoor, MD, sits down with Rupa K. Wong, MD, to unpack how an intentional, authentic brand can strengthen patient trust and fuel broader impact. Dr. Wong shares how speaking directly to her core audience (millennial parents) keeps education relatable, explains why blending personal and professional presence works in a small community, and shows how mentorship grew organically into larger initiatives such as the Pediatric Ophthalmology Mentorship Program through the AAO Leadership Development Program.