Josh Wagner is a sales, marketing and channel leader who has spent 20 years selling to and through strategic partners and has helped start-ups scale from zero to twenty million in revenue. Josh is Co-Founder and Partner at In Revenue Capital, where he provides Go-to-Market operator expertise to support growth stage founders. Josh believes that ecosystem led growth is the “cheat code” to revenue, enabling leaders to tap into one to many partner relationships to create more scale with fewer resources.  Josh also serves as an advisory board member at CRE OneSource, hosts the Love Selling Hate Sales Podcast and Co-Host of the Go-to-Market Cheat Code Podcast.  Here's a summary of the key points from the conversation with Josh Wagner: Relationships are crucial in business, especially in dentistry. Always follow through on commitments and provide value to partners. Build meaningful partnerships by: Identifying common customer bases Solving problems together Providing unique insights and value Potential ecosystem partnerships include: Healthcare professionals (cardiologists, obstetricians) Hair salons Fitness centers Local businesses (car dealerships, real estate agents) Strategies for building partnerships: Share valuable data and insights Offer complimentary services Host joint events Create mission-driven collaborations Pure Logic is an AI solution that helps dental practices: Capture more revenue through phone interactions Improve front office efficiency Identify missed opportunities Enhance staff performance The core philosophy is "give to get" - provide value first, build trust, and relationships will naturally develop. The overarching message is that building strategic, value-driven relationships can significantly grow a dental practice's reach and success.