Should you build an in-house CRO team? The answer isn't always no. Some companies have contacted us about conversion optimization, but we've decided not to take them on. It's gotta be a good fit between what they need and what we offer. If you're in a heavily regulated industry and can't share data, it's best to build an in-house CRO team, even though it's costly. Today, we are talking about building an in-house CRO team, what it takes, and what you have to do. #CROLiveHourQUES...
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Should you build an in-house CRO team? The answer isn't always no. Some companies have contacted us about conversion optimization, but we've decided not to take them on. It's gotta be a good fit between what they need and what we offer. If you're in a heavily regulated industry and can't share data, it's best to build an in-house CRO team, even though it's costly. Today, we are talking about building an in-house CRO team, what it takes, and what you have to do. #CROLiveHourQUES...
#50 – Manipulation Or Improvement? Is A/B Testing Ethical?
CRO Live Hour
25 minutes
2 years ago
#50 – Manipulation Or Improvement? Is A/B Testing Ethical?
Recently, there have been discussions about the ethics surrounding A/B tests. I've been following the discussions from the terraces, and during last week's CRO Live Hour session with Khalid Saleh, I dropped the question: Are A/B price tests cool from an ethical standpoint? Find out what Khalid had to say about it. Here are some of the questions we tackled in this episode: In your opinion, are there situations where A/B testing certain content or features could be morally controversi...
CRO Live Hour
Should you build an in-house CRO team? The answer isn't always no. Some companies have contacted us about conversion optimization, but we've decided not to take them on. It's gotta be a good fit between what they need and what we offer. If you're in a heavily regulated industry and can't share data, it's best to build an in-house CRO team, even though it's costly. Today, we are talking about building an in-house CRO team, what it takes, and what you have to do. #CROLiveHourQUES...
