He Broke Turkish Twitter

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Critical Point War Stories with Kevin Riggle

Critical Point

11 episodes

1 day ago

Building better software, one incident at a time. Host Kevin Riggle talks with software engineers about that time they broke production. Whether you're an industry professional, or just curious about what makes the modern Internet run and what happens when it breaks, we bring you stories you haven't heard elsewhere. This is the audio version of the podcast. Watch on YouTube: https://youtube.com/@critical-point Produced by Complex Systems Group (https://complexsystems.group). Part of Critical Point (https://criticalpoint.tv).

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He Broke Turkish Twitter - Abhijit Mehta

Critical Point War Stories with Kevin Riggle

1 hour 5 minutes

1 year ago

He Broke Turkish Twitter - Abhijit Mehta

Kevin Riggle interviews Abhijit Mehta, who tells how one tiny dot made almost made a massive difference to Twitter's Turkish ad revenue.

Abhijit's Twitter: https://twitter.com/AbhijitCMehta
Abhijit's LinkedIn: https://www.linkedin.com/in/mehtaabhijit/

Chapters:

(00:00) - Intro
(01:25) - How did you find yourself in a place where you could break production?
(08:53) - Akamai & the 'aha' moments of product development
(15:30) - Google & the Google culture
(17:35) - Twitter & what's the difference between brand ads and direct-response ads?
(23:58) - How Twitter made its money
(27:58) - Re-architecting the fundamental ad platform at Twitter
(32:35) - "We had to be really careful!"
(34:48) - "There's something really weird happening in Turkey"
(37:49) - The meaning of scale
(41:02) - "Well we'd thought of all the horses, so we started looking for zebras"
(43:48) - "So here's what happened"
(49:30) - "So this will work fine almost everywhere"
(53:51) - How do you roll things like this out safely?
(59:56) - "In general I'm an optimist, there's exciting things to come"
(01:03:52) - Thanks & CTAs

Credits:

Emoji artwork is provided by Emojitwo (https://emojitwo.github.io/), originally released as Emojione 2.2 (https://www.emojione.com/) by Ranks.com (http://www.ranks.com/) with contributions from the Emojitwo community and is licensed under CC-BY 4.0 (https://creativecommons.org/licenses/by/4.0/legalcode).

Intro & outro - "Senpai Funk" by Paul T. Starr. Used with permission.
https://soundcloud.com/ptstarr

Critical Point logo and wordmark designed by Timothy James Lopez.
https://www.behance.net/lopeztimes

Produced by Complex Systems Group LLC (https://complexsystems.group).