Jessica Huang is a seasoned restaurant marketing expert with over 10 years of experience in brand strategy, digital marketing, and third-party delivery optimization. She has worked with a diverse range of restaurant concepts, from quick-service and fast-casual brands to full-service and multi-unit operators, helping them develop strong, sustainable marketing strategies that drive growth and customer engagement. As the founder of Restaurant Marketing, Jessica leads a team specializing in comprehensive marketing solutions for the hospitality industry. Her expertise includes brand development and management, social media strategy, food photography and media production, influencer and partnership marketing, and third-party delivery strategy. She has consulted for renowned brands such as Yogurtland, Wood Ranch, and Finney's, among many others. Additionally, she has orchestrated high-impact co-marketing initiatives with major brands including Cheetos Corporate, Bear Naked, Inc., and DreamWorks, bringing innovative collaborations to life. Before launching her agency, Jessica was a key part of the Postmates team, where she worked closely with enterprise brands such as Panda Express, Papa John’s, Applebee’s, IHOP, and The Halal Guys. She played a crucial role in executing national and regional co-marketing campaigns, developing go-to-market strategies, and optimizing restaurant performance on the Postmates platform, ensuring maximum visibility and profitability for partner brands. With a deep understanding of restaurant operations and consumer behavior, Jessica and her team continue to help brands navigate the ever-evolving digital landscape, create compelling brand narratives, and implement data-driven marketing strategies that elevate their presence in a competitive market. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.