
Sam Corrao Clanon is a a seasoned social media executive with an impressive track record at TikTok as the former Head of Content Strategy Insights, now steering the ship at Snapchat as Director of Content Product and Programming. As TikTok surged to prominence in recent years, it reshaped industries and culture at large. However, its meteoric rise has been shadowed by controversies, including the looming threat of an unprecedented ban in the United States. We sat down with Sam to uncover the inner workings of TikTok's algorithm, demystify shadowbanning, and explore the looming question: will TikTok ACTUALLY get banned??