My name is Tom Boyd, host of "Creators Are Brands". This podcast uncovers the how (and why) behind wellness creators and companies building their brands online. By day, I'm a Director of Content, and by night, I host this show. With my background in content marketing and passion for health & wellness, this podcast is both a passion project and my excuse to have conversations with builders I genuinely admire.
My name is Tom Boyd, host of "Creators Are Brands". This podcast uncovers the how (and why) behind wellness creators and companies building their brands online. By day, I'm a Director of Content, and by night, I host this show. With my background in content marketing and passion for health & wellness, this podcast is both a passion project and my excuse to have conversations with builders I genuinely admire.
In this episode, we dive deep into why "good content is bad content" with Courtney Johnson, the content creator who's breaking every rule in the book and winning. Courtney reveals why analysis paralysis is holding you and shares her counterintuitive approach to building authentic content that actually converts.KEY INSIGHTS:• Why "good content is bad content" and perfect videos are actually hurting your growth• How to overcome analysis paralysis and start posting imperfectly to reach great content faster• Why LinkedIn is the easiest platform to succeed on (less than 1% post weekly = instant top 1% status)• The "phone notes method" for capturing million-dollar content ideas during everyday moments• Why the "Open to Work" banner has a negative effect on your negotiation power and looks desperate• How to repurpose the same content 10 different ways instead of constantly creating new ideas• LinkedIn's secret prioritization of vertical video content from other platforms (straight from LinkedIn HQ)Whether you're stuck in perfectionist paralysis, struggling to choose a platform, or wondering why your polished content isn't performing, this conversation will flip your entire content strategy upside down. Courtney proves that authenticity beats production value every single time.ABOUT COURTNEY JOHNSON:Courtney Johnson is a content creator, LinkedIn strategist, and founder of "Level Up on LinkedIn" cohort. Known for her hot takes that cut through social media BS, she helps creators build authentic personal brands without the perfectionist trap. Her newsletter and content focus on practical strategies for sustainable content creation.#ContentCreator #LinkedIn #ContentStrategy #CreatorEconomy #SocialMediaStrategy #ContentCreation #LinkedInStrategy #CreatorTips #ContentMarketing #PersonalBrand #CreatorMindset #SocialMediaTips #ContentPlanning #CreatorAdvice #LinkedInGrowth
