My name is Tom Boyd, host of "Creators Are Brands". This podcast uncovers the how (and why) behind wellness creators and companies building their brands online. By day, I'm a Director of Content, and by night, I host this show. With my background in content marketing and passion for health & wellness, this podcast is both a passion project and my excuse to have conversations with builders I genuinely admire.
My name is Tom Boyd, host of "Creators Are Brands". This podcast uncovers the how (and why) behind wellness creators and companies building their brands online. By day, I'm a Director of Content, and by night, I host this show. With my background in content marketing and passion for health & wellness, this podcast is both a passion project and my excuse to have conversations with builders I genuinely admire.
In this episode, we dive deep into how Jordan Ferrone built a 2.3 million follower empire by taking ice baths every single day for 669+ days straight. From 400 followers to 1.1 million on Instagram alone in under 700 days, Jordan reveals the simple format strategy that broke the internet and the behind-the-scenes reality of consistent content creation.KEY INSIGHTS:• How he went from unknown video editor to multi-million follower creator using one simple daily format• Why "frictionless content" and removing creative barriers is the secret to sustainable posting• The exact equipment setup and process behind his viral ice bath videos (Canon R6, Rode Wireless 2, ChatGPT scripting)• How he uses ChatGPT to learn his voice and generate daily affirmations after 365 days of manual writing• Why building content around lifestyle habits you want to maintain beats chasing trends every time• The mindset shift from "what will go viral" to "what would I want to see" that unlocked his authenticityWhether you're struggling with content consistency, looking to build a sustainable format, or wondering how simple concepts can scale to millions of followers, this conversation reveals the unglamorous reality behind viral success and why patience beats perfection.ABOUT JORDAN FERRONE:Jordan Ferrone is a content creator with 2.3+ million followers across platforms, known for his daily ice bath videos combining motivational messages with extreme cold exposure. He's also the author of "It's Gonna Be a Good Day" and has been featured as one of the top ice bath creators online.#IceBath #ContentCreator #ConsistentContent #CreatorEconomy #SocialMediaStrategy #ContentFormat #DailyHabits #CreatorMindset #ViralContent #ContentCreation #CreatorJourney #SocialMediaGrowth
