AUDIENCE SURVEY: https://bit.ly/creatoruploadsurvey
Is TikTok building a new radio empire? The creator economy is buzzing about a "podcast gold rush," and the platforms are racing to stake their claim.
In this episode, we break down the massive new partnership between iHeartMedia and TikTok to launch a 25-creator podcast network. We explore why this move, along with new initiatives from Netflix and Threads, signals a major shift from "scale" to "curation." Plus, we discuss how reality shows like Dancing With the Stars are now just a launchpad for talent to get a podcast deal.
What you’ll learn:
-- How TikTok is building an "aspirational funnel" for podcasters
-- Why TikTok Shop's $19B in sales is terrifying eBay
-- The new Visa & Karat AI tools that analyze brand deals for creators
-- How creators like Alex Earle and Emma Chamberlain are changing media
00:00 Intro & Creator Upload Survey
01:09 The Rise of "Christmas Creep"
04:19 Are Creators Driving Christmas Creep?
05:22 Special Thanks to Viral Nation
06:15 TikTok & iHeartMedia Podcast Deal
08:35 Why This Deal is Smart for TikTok
11:17 Strategy: Scale vs. Curation
14:08 TikTok: Distribution to Production
16:10 Threads & Netflix Join Podcast Push
18:41 Thesis: TV is a Path to Podcasting
19:42 Dancing With the Stars Podcast
21:45 Upload: Visa & Karat AI Tools
24:26 Upload: TikTok Shop vs. eBay
25:32 Outro
Thanks for Viral Nation for partnering with us for this video.
Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.
Follow Lauren: https://www.linkedin.com/in/schnipper/
Follow Josh: https://www.linkedin.com/in/joshuajcohen/
Original music by London Bridge: https://www.instagram.com/londonbridgemusic/
Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand