Leen is the Designer and Founder of a street fashion brand (
www.soundonstreetwear ), soon after starting the brand she had an urge to be more responsible and try to source more ethical materials for production. The process wasn't as easy or straight forward as you would expect. Living in Dubai, there was no one concentrating on this niche.
She recently did a campaign with Nike Middle East to promote upcycling, where she was commissioned to make face masks from their deadstock of jerseys.
I talk with Leen about her journey, how she started on this path which led to making this change in her life and also about how our friends and community we surround ourselves with are a massive part of how we make creative decisions.