Join Matador Network CEO Ross Borden as he uncovers how top content creators turned their passions into thriving businesses. Each episode delves into creators' origin stories and biggest obstacles—from early setbacks to breakthrough moments—while revealing their strategies for growing audiences, monetizing content, and building brands while traveling the world. Perfect for aspiring creators and entrepreneurs seeking actionable insights to launch their own creative careers.
Learn more at creatorthepodcast.com
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Join Matador Network CEO Ross Borden as he uncovers how top content creators turned their passions into thriving businesses. Each episode delves into creators' origin stories and biggest obstacles—from early setbacks to breakthrough moments—while revealing their strategies for growing audiences, monetizing content, and building brands while traveling the world. Perfect for aspiring creators and entrepreneurs seeking actionable insights to launch their own creative careers.
Learn more at creatorthepodcast.com
Rob Gerard: The Tequila Creator Who Turned His Collection Into Opportunity
CREATOR: The Podcast
36 minutes
2 months ago
Rob Gerard: The Tequila Creator Who Turned His Collection Into Opportunity
Rob Gerard, founder of the Tequila Collective (@the_tequilacollective), joins CREATOR: The Podcast to discuss building a multi-faceted tequila business from a pandemic hobby. Host Ross Borden explores Rob's journey from LA real estate agent to tequila scholar, diving into the hidden world of tequila additives, the difference between highland and valley agave, and why expensive doesn't always mean better. Rob offers behind-the-scenes insights about taking strangers on distillery tours in Mexico, plus he reveals how brands struggle to communicate with creators, leading him to launch a successful marketing agency. Whether you're an aspiring content creator or simply interested in understanding what makes great tequila, this conversation delivers valuable perspective on turning authentic passion into sustainable business success.
To learn more about CREATOR: The Podcast, visit creatorthepodcast.com
00:00 - Introduction to Rob Gerard
01:30 - From Real Estate to Tequila Content Creation
03:19 - Going Viral and Building an Audience
06:15 - Understanding Tequila Additives and Quality
09:29 - Becoming a Tequila Scholar (Not Expert)
12:38 - Traveling to Mexico and Distillery Visits
13:45 - Starting Tequila Tours and Travel Experiences
18:30 - Building the Tequila Collective Business Empire
21:56 - Revenue Streams: What Actually Pays the Bills
24:47 - Tasting Session: Fortaleza and Tapatio
35:42 - Wrap Up and Final Thoughts
CREATOR: The Podcast
Join Matador Network CEO Ross Borden as he uncovers how top content creators turned their passions into thriving businesses. Each episode delves into creators' origin stories and biggest obstacles—from early setbacks to breakthrough moments—while revealing their strategies for growing audiences, monetizing content, and building brands while traveling the world. Perfect for aspiring creators and entrepreneurs seeking actionable insights to launch their own creative careers.
Learn more at creatorthepodcast.com
