Ghadeer Khub: Inside Abu Dhabi's Creative Engine

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Creator Sessions

Create Group

207 episodes

1 week ago

'The Creator Sessions' are candid interviews & conversations with like-minded industry folk, entrepreneurs & start-up founders, sharing their experiences and swapping stories over coffee at our office. That’s it! Hosted by Create and Create Production founders - Tom Otton and Dia Hassan – this is where we talk all things digital, content and start-up culture and share some valuable agency insights. Join our audio community today.

Society & Culture

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Society & Culture

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Ghadeer Khub: Inside Abu Dhabi's Creative Engine

Creator Sessions

24 minutes 53 seconds

4 months ago

Ghadeer Khub: Inside Abu Dhabi's Creative Engine

In this episode of the Creator Sessions, We sat down with Ghadeer Khub from the Creative & Production Department at the Department of Culture and Tourism, Abu Dhabi — filmed inside the iconic Louvre Abu Dhabi Museum.From 14 internships to leading award-winning campaigns, Ghadeer’s journey is anything but conventional. In this episode, she shares her rise through Australia’s agency scene, her philosophy on data-led destination storytelling, and how her team is reshaping how the world sees Abu Dhabi — one reel at a time.We cover: ✨ The viral Shaqwerma campaign with Shaquille O’Neal ✨ How consumer insights are shaping Abu Dhabi’s new social identity ✨ The rise of event-driven travel ✨ Why creators, not brands, are now leading the tourism conversationThis is a masterclass in modern marketing for destinations. Whether you're in tourism, content, or culture, this one's not to be missed.