Creating content has never been easier. But breaking through the noise? That's gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
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Creating content has never been easier. But breaking through the noise? That's gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
#279: How we navigate our different internal characters (and her experience as a first time author) | Amanda Goetz
Creator Science
55 minutes
1 week ago
#279: How we navigate our different internal characters (and her experience as a first time author) | Amanda Goetz
In today's episode, I am speaking with my dear friend Amanda Goetz. Amanda is my favorite kind of person. She works her butt off, but she's also sensitive and introspective. Her perspective on ambition and how to marry it with family life is baked into her new book, called Toxic Grit, How to Have It All and Actually Love What You Have.
Amanda is a two-time founder, four-time CMO, and single mom of three. She inspires over 150,000 people every week through her social insights and weekly newsletter Life's a Game. Previously, Amanda founded House of Wise, the luxury wellness brand giving women permission to make space for better sleep, hotter sex, less stress, and more strength. House of Wise was acquired in 2022, and before that, Amanda spent five years at the Knot Worldwide as Head of Brand Marketing.
Learn more about Amanda
Order Toxic Grit
Amanda's Instagram / Twitter / LinkedIn
Full transcript and show notes
***
TIMESTAMPS
00:00 Amanda's Inspiring Journey & Book
04:35 Embracing Multifaceted Female Identity
06:30 Rediscovering Authentic Self Needs
11:34 Seeking Validation as a Creator
13:29 Life's a Game Newsletter Launch
18:06 Building a Brand for Publishing
22:39 Industry Feedback and Benchmarks
25:12 First Book Needn't Be Best
29:05 Self-Understanding and Growth Process
31:37 Authenticity and Emotional Maturity
37:00 Authenticity and Creative Energy
40:34 Transitioning to Intimacy Mode
42:57 Mastering Co-Parenting Early
45:23 Trusting Publisher's Title Process
49:05 Focus, Strategy, Connection
***
RECOMMENDED NEXT EPISODE
→ #276: From self-publishing to traditional and becoming a NYT best-seller | Pat Flynn (Part 2)
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Creator Science
Creating content has never been easier. But breaking through the noise? That's gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
