Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.
This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.
This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.
It's growth for creators, down to a science.
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Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.
This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.
This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.
It's growth for creators, down to a science.
#275: From ignoring short-form video to 3.5 billion views | Pat Flynn’s Pokémon juggernaut (Part 1)
Creator Science
39 minutes
1 week ago
#275: From ignoring short-form video to 3.5 billion views | Pat Flynn’s Pokémon juggernaut (Part 1)
Pat Flynn (also known as Deep Pocket Monster or the Should I Open It Or Should I Keep It Sealed Guy) is the man with the most famous thumbs on the Internet. Pat has been a staple in the online business community for over a decade. But it's his short form Pokemon card series, that launched him to new heights. Today, we're breaking down exactly how he did it from the very beginning.
In this episode, we talk about embracing your uniqueness, how to find inspiration, and whether or not he would put shorts and long-form videos on the same channel if he were starting over.
Deep Pocket Monster
Short Pocket Monster
Full transcript and show notes
Pat's Website / Twitter / YouTube / Instagram / TikTok
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TIMESTAMPS
(00:00) The Man Who Solved Shorts
(01:39) How SIOIOSIKIS Almost Failed
(09:52) Differences Between Short Form Platforms
(13:41) Should Shorts Be on A DIFFERENT Channel?
(20:58) How to Innovate Formats
(25:54) Using Voiceover for Storytelling
(33:24) When is it Time to Quit a Project
***
RECOMMENDED NEXT EPISODE
→ #167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)
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Creator Science
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.
This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.
This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.
It's growth for creators, down to a science.
