Creating content has never been easier. But breaking through the noise? That's gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
All content for Creator Science is the property of Jay Clouse and is served directly from their servers
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Creating content has never been easier. But breaking through the noise? That's gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
#271: Coaching: Helping a Lab member design their product suite | Hot Seat with John McBride
Creator Science
54 minutes
2 months ago
#271: Coaching: Helping a Lab member design their product suite | Hot Seat with John McBride
Welcome back to another episode of Creator Science. This week, I'm sharing with you a coaching conversation with John McBride. John is the co-founder of Fatherhood Unlocked, which offers digital products and group coaching programs to help high-performing dads level up as leaders, parents, and husbands. This is exactly my jam right now.
John is a member of The Lab, and this call is what I refer to as a Hot Seat in The Lab. Hot seats are one-on-one conversations between me and a member. But we invite other members to join the call live and ask questions or share ideas in the chat.
In this conversation, you'll hear me talk John through how I'd think about his different options, his ideas, and ultimately prioritize his path moving forward with Fatherhood Unlocked.
Join The Lab
Learn more about Fatherhood Unlocked
Full transcript and show notes
John's Website / Instagram / LinkedIn
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TIMESTAMPS
00:00 Prioritizing Product Focus for Dads
04:17 Improving Fatherhood Course Conversion
07:26 Targeting Expecting Dads' Challenges
10:41 Fatherhood Readiness Quiz Initiative
13:56 Birth and Postpartum Partner Education
20:00 Post-Baby Relationship Journey Insights
24:01 Optimizing Product Strategy for Fathers
26:06 Simplicity Over Broad Product Suite
31:19 1:1 Coaching Boosts New Dad Program
33:11 Ideal Support for New Dads
37:38 Streamlined Marketing and Upselling Strategy
41:46 Bundle Upgrade Incentive Strategy
42:59 Defining Your Brand's Signature Product
48:09 Quiz-Driven Upselling Strategy
50:07 Help Us Reach 500 Ratings
***
RECOMMENDED NEXT EPISODE
→ #270: Being a creator and a parent | Jay-Talking with Jay Acunzo
***
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Creator Science
Creating content has never been easier. But breaking through the noise? That's gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
