Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.
This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.
This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.
It's growth for creators, down to a science.
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Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.
This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.
This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.
It's growth for creators, down to a science.
#268: Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter
Creator Science
43 minutes
2 weeks ago
#268: Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter
Ben Schlichter is no ordinary YouTuber. He doesn’t do challenges or video essays. He talks about appliances and makes a LOT of money doing it, but not in the way you think.
In this episode, we talk about, what you’re missing out on by not using YouTube Shop, how to effectively use your videos to sell products, and when you should start making your own products.
Full transcript and show notes
Benjamin's Website / Twitter / YouTube / Instagram
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TIMESTAMPS
(00:00) The Appliance Repairman Making Millions
(01:16) The Economics of an Appliance Channel
(04:20) The YouTube Shopping Program
(13:33) How to Use Affiliate Links to Sell
(19:33) Ideation Strategy to Sell More Effectively
(21:46) What Content Converts the Best?
(23:58) Secret to Getting People to Click Links
(27:19) SEO Oriented Packaging and Descriptions
(29:12) Creators Are the Distributors of Attention
(32:25) Traffic Source Data and Chapter Title Importance
(35:09) The Maytag Uniform
(38:05) When to Start Diversifying Your Channel
***
RECOMMENDED NEXT EPISODE
→ #179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size.
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Creator Science
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.
This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.
This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.
It's growth for creators, down to a science.
