Creating content has never been easier. But breaking through the noise? That's gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
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Creating content has never been easier. But breaking through the noise? That's gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
#265: How I Built A Community-Driven Business ($500K/yr) | Niche Pursuits Crossover
Creator Science
50 minutes
3 months ago
#265: How I Built A Community-Driven Business ($500K/yr) | Niche Pursuits Crossover
Welcome to a bonus episode of Creator Science. I was recently interviewed on the Niche Pursuits podcast hosted by Jared Bauman. He wanted to get into the nitty-gritty about how we built The Lab, our membership community, and how that 200-member community became a $400,000+ property in the business.
In this episode, they asked great questions and I was able to get really specific. So, if you're considering a community or membership, this will certainly help you think about how to design it and build something that becomes a great little engine for your business, as it has for mine.
Subscribe to Niche Pursuits
Full transcript and show notes
***
TIMESTAMPS
00:00 Building a $400K Community
03:23 Evolving Entrepreneurship Perspectives
06:26 "Pioneering Mastermind Communities Online"
10:04 Sustainable Small Creator Community
14:43 Success Through Consistent Visibility
17:41 "Embrace Accountability, Achieve Goals"
20:35 "Strategic Attention and Revenue Alignment"
24:58 "Content's Role: Passing the Regret Test"
27:36 "Building Valuable Peer Relationships"
30:02 Capped Membership Growth Strategy
35:57 Evaluating Recurring Revenue Viability
36:48 Sustaining Membership Engagement
42:29 Reducing Churn with Annual Memberships
45:04 "Importance of Valuing Membership Renewals"
46:41 "Creating Value Beyond Entry"
***
RECOMMENDED NEXT EPISODE
→ #192: I coached Ali Abdaal on building a membership
***
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***
WHEN YOU'RE READY
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🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
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Creator Science
Creating content has never been easier. But breaking through the noise? That's gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
