Creating content has never been easier. But breaking through the noise? That's gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
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Creating content has never been easier. But breaking through the noise? That's gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
#263: Colin & Samir on the future of their channel and the creator economy
Creator Science
1 hour 1 minute
3 months ago
#263: Colin & Samir on the future of their channel and the creator economy
I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time.
In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have.
Full transcript and show notes
Colin and Samir's Website / Twitter / YouTube / Instagram
***
TIMESTAMPS
(00:00) The Most Influential Duo on YouTube
(01:08) What Are Successful YouTubers Doing Right Now
(03:47) Relationship Between Consistency and a Strong Brand
(12:38) What Consistency Looks Like in the C&S Brand
(16:27) Don’t Commercialize Your Passion
(18:51) Turning Your Channel Into a Business
(25:52) The Future of Monetization
(29:41) YouTubers Are Underselling Themselves to Brands
(39:02) Merch as a Revenue Driver Vs Brand Loyalty
(41:12) Future of Shorts
(44:07) What Happens When Thumbnails Become Less Important
(46:41) What’s the Deal with Livestreaming
(50:23) Venting to Each Other About the World Around Us
(55:46) Learn How to Secure High Paying Brand Deals
***
RECOMMENDED NEXT EPISODE
→ #209: Paddy Galloway – How he makes any niche go viral
→ #164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)
***
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Creator Science
Creating content has never been easier. But breaking through the noise? That's gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
