Podcasting (specifically a branded podcast) continues to steadily grow in popularity. This can mean big wins for those of you trying to promote your business, service, or product. Consider the following facts according to Edison Research:
- The number of people listening is growing.
- Listenership is consistent.
- Growth is steady. Year-to-year growth ranges from 10 to 20 percent. In addition, Edison’s findings show the increase in both car-based listening and in-home listening with devices like Google Home and Amazon Alexa.
- Listeners are dedicated. Podcast fans listen to an average of five shows per week and subscribe to an average of 6 different shows. Also, 85 percent of fans listen to the entire show.
This Means Opportunity for creators & brands
Starting a branded podcast can have wildly positive effects for your business.
What’s special about a branded podcast?
A branded podcast is a lot like a regular podcast except it’s designed with the specific personality and goals of your business in mind. It’s a way to naturally represent your mission and they resonate with your target audience.
Specifically, hosting your company’s own branded podcast will help you to:
- Build authority
- Gain access to new audiences
- Learn more about your target audience
Have a listen.
