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Saf Mohammed is the content genius who left Ali Abdaal and founded his own agency Talking Heads. In this episode, Saf shares how he went from editing his own videos alone to running his own content agency, and how to build systems that make creative work scalable.
We cover how it was like working for Ali Abdaal, the systems behind the channel, why he left, mistakes, and much more. If you're a content creator, freelancer, or agency builder — this is a must-watch.
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Timestamps:
0:00 – Introduction
1:18 – Meeting Ali's team
4:04 – Ali's organisation
05:32 – How to come up with content ideas
9:11 – YouTube packaging
15:24 – Working with clients & writing hooks
20:37 – Ali's unfair advantage
22:37 – Finding your “core content thesis”
26:15 – Programs and what matters
28:23 – YouTube metrics
34:22 – People leaving Ali's team
35:40 – Content analysis
41:40 – Saf's YouTube journey
44:00 – Content opportunity
51:38 – Saf's passion
54:39 – What Saf learnt from Ali
59:33 – Saf's agency & more content opportunities
#podcast #youtube #youtubeexpert #expert #contentcreator #strategy #youtubestrategy
