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Marisa Poster is the co-founder of PerfectTed — Europe’s fastest-growing matcha brand. In this episode, Marisa shares how she went from struggling to find matcha in the UK to building a global brand stocked in 30,000+ stores and generating millions a month in revenue.
We cover the Kickstarter pivot that changed everything, her experience pitching on Dragons’ Den, what it’s like working with Steven Bartlett, the strategies behind breaking into major retailers, and the scrappy marketing hacks that helped PerfectTed explode. If you’re a founder, brand builder, or entrepreneur — this is a masterclass in turning an idea into an iconic business.
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PerfectTed – https://www.perfectted.com
Timestamps:
0:00 – How Marisa scaled PerfectTed from £9K to £4M a month
2:15 – Why matcha was the answer to anxiety, ADHD & caffeine crashes
6:40 – From failed lattes to launching a hit energy drink
10:25 – The Kickstarter campaign that proved demand
15:10 – Inside the Dragons’ Den pitch (and what you don’t see on TV)
23:45 – Signing with Steven Bartlett & scaling with supermarket deals
32:18 – Scrappy marketing hacks: Facebook, Holland & Barrett, Cameo stunts
40:12 – Why café partnerships like Joe & the Juice changed everything
48:27 – Working with Steven: advice followed vs ignored
55:36 – The reality of building with family co-founders
1:03:42 – Mistakes, lessons & what founders should know before starting
1:10:28 – World domination: the vision for PerfectTed