Daisy Morris is the founder of The Self Hood, a successful social media consultancy and digital community. Under her leadership, The Selfhood has become a six-figure business with a vibrant community of over 30,000 creatives. As an expert in social media strategy, Daisy has worked with major brands such as Microsoft, Mind, the London College of Fashion, AllBright, Bill's, Vagabond Wines, and Candy Kittens. In this episode, she shares: - Her exact social media strategy that scored her partnerships with Apple, Gucci, and Adobe - How to build a profitable community in 2024 - The bad habit that's costing you millions + LOADS MORE! Tools I use: VidIQ - https://vidiq.com/creatorplaybooks/ Riverside - https://riverside.fm/?via=callum FREE breakdown of Daisy's 10-step community-building strategy: https://callummcdonnell.substack.com/ Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Follow Daisy on socials: Instagram - https://www.instagram.com/the_self_hood/ LinkedIn - https://www.linkedin.com/in/daisy-morris-the-selfhood/ TikTok - https://www.tiktok.com/@the_self_hood/ The Self Hood - https://www.theselfhood.com/ Work with Callum: https://www.7xcontent.com/ Timestamps: 00:00 Introduction 01:26 Who Is Daisy Morris? 03:13 Why Is Community Important? 06:55 Step 1: Understanding Community 09:08 Step 2: Know Your Story 09:20 Step 3: Find Your People 11:20 Step 4: Make Your Mark 16:49 Step 5: Share Your Magic 17:02 Step 6: Establish a Content Creation Process 19:19 The REACH, ACT, CONVERT, ENGAGE Model 19:48 Step 7: Your Community Journey 20:01 Step 8: Collaborate With People 20:20 Step 9: Community Management 20:42 Step 10: Get Creative Off Screen 21:28 Is Community Building Profitable? 24:19 Community as the Future of Advertising 30:52 Balancing Personal and Professional Transparency 32:51 Mistakes to Avoid on Social Media 35:10 Quality or Quantity 39:34 Overcoming Social Anxiety and Networking 41:21 Starting and Growing a Business 45:52 Hosting and Attending Events 50:45 Pitching to Brands and Creating Opportunities 52:44 Brands Crushing It on Social Media 57:22 Quick-fire Questions