Ash Jones is the founder of Great Influence, a personal branding agency that has worked with high-profile entrepreneurs and business leaders like Steven Bartlett, Gary Neville, and Sacha Lord to build their online presence and influence. Get a breakdown of Ash Jones' strategy (FREE): https://callummcdonnell.substack.com/ Listen on your Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum/ X - https://twitter.com/McdonnellCallum/ LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Produced by 7xContent - make your own Podcast with us here: https://www.7xcontent.com/ Follow Ash on socials: Instagram - https://www.instagram.com/_ashleybjones/ X - https://x.com/_ashleybjones/ Website - https://greatinfluence.com/ Timestamps: 00:00 Introduction 01:19 Why Most People Get Personal Branding Wrong 04:48 How Social Media Fits Into Personal Branding 06:44 Building Social Chain's Marketing Strategy 09:52 Lessons from Working with Steven Bartlett 16:07 Finding Your Target Audience 24:41 Gary Neville's Brand Evolution 30:46 Key Elements of Personal Brand Success 36:57 The Early Days with Steven Bartlett 41:55 Building a Top Personal Branding Agency 45:03 Advice for Struggling Entrepreneurs 47:10 Do Social Media Tactics Actually Work? 49:23 Creating an Innovative Personal Brand 59:54 How Much to Share Online 01:01:18 Personal Growth Through Branding 01:01:52 Quick Fire Questions