Welcome to the official channel of the Creator Method Podcast (formerly RISE Podcast), hosted by Gary Lipovetsky. From the founder of one of the most successful creator education platforms, this podcast brings you candid conversations with top creators and industry leaders. Discover their journeys, the challenges they’ve overcome, and the strategies that fueled their success. Whether it’s building a personal brand, landing brand deals, or sustaining long-term growth, you’ll get insider insights and actionable tips to elevate your creative career.
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Welcome to the official channel of the Creator Method Podcast (formerly RISE Podcast), hosted by Gary Lipovetsky. From the founder of one of the most successful creator education platforms, this podcast brings you candid conversations with top creators and industry leaders. Discover their journeys, the challenges they’ve overcome, and the strategies that fueled their success. Whether it’s building a personal brand, landing brand deals, or sustaining long-term growth, you’ll get insider insights and actionable tips to elevate your creative career.
How Tracy Campoli Turned a $20 Flip Camera Into Millions of Views
Creator Method Podcast
1 hour
2 months ago
How Tracy Campoli Turned a $20 Flip Camera Into Millions of Views
Join host Gary Lipovetsky in the debut episode of the Creator Method Podcast as he sits down with Tracy Campoli, a dynamic fitness and wellness mentor, and entrepreneur who built a thriving digital career by turning setbacks into opportunities.
In this episode, Tracy opens up about her journey from a professional dancer and Pilates instructor in New York City to becoming a full-time content creator with a global audience. She shares the early struggles of working in the service industry, the leap to opening her own studio, and the pivotal moment that pushed her online. From filming DVDs in clients’ apartments to posting her first YouTube videos on a $20 flip camera, Tracy’s scrappy start laid the foundation for what would become a multi-platform business with millions of views and repeat brand partnerships.
Discover how a single viral video, the now-famous “Batwings Workout” catapulted her channel into the spotlight, and why she almost walked away from YouTube years later. Tracy reveals the turning point that reignited her passion, how she diversified income streams across AdSense, memberships, and sponsorships, and the mindset shifts that allowed her to grow even through plateaus.
More than just fitness, Tracy’s story is about resilience, reinvention, and the courage to keep creating when motivation runs low. Whether you’re an aspiring creator or a seasoned entrepreneur, her lessons on consistency, adaptability, and building long-term vision will leave you energized to push forward in your own journey.Apply for Creator Method:: https://creatormethod.com/ Follow Creator Method on Instagram: https://www.instagram.com/creator.method/?hl=enSpotify: https://open.spotify.com/show/4Bjs61g10V8MEBjg2pfJFi?si=1a8b57227c8b41d7
Timestamps: 00:00 Introduction & Tracy’s Early Story
02:30 From Dancer to Pilates Instructor
06:45 Opening a Studio in New York City
09:10 First Steps Into Online Business
12:00 Creating DVDs and Discovering YouTube
15:00 The Batwings Video That Went Viral
18:40 Why Tracy Almost Quit YouTube
20:15 Reframing Content as a Real Business
22:00 Building Income Streams: AdSense, Sponsorships & Affiliates
25:00 Lessons From Years of Flat Growth
28:30 The Power of Community & Collaboration
32:00 Reinvention: From Workouts to Lifestyle Content
39:00 Balancing Motherhood and Entrepreneurship
42:00 The Importance of Reinvestment & Long-Term Thinking
47:00 Tracy’s Vision for the Next Chapter
Follow Tracy Campoli on Socials:Instagram: https://www.instagram.com/tracycampoli/?hl=enYouTube: https://www.youtube.com/@TracyCampoli
Tiktok: https://www.tiktok.com/@tracycampoliFollow Gary on Social Media:Instagram: https://www.instagram.com/garylipovetsky/?hl=enTikTok: https://www.tiktok.com/@garylipovetsky
Creator Method Podcast
Welcome to the official channel of the Creator Method Podcast (formerly RISE Podcast), hosted by Gary Lipovetsky. From the founder of one of the most successful creator education platforms, this podcast brings you candid conversations with top creators and industry leaders. Discover their journeys, the challenges they’ve overcome, and the strategies that fueled their success. Whether it’s building a personal brand, landing brand deals, or sustaining long-term growth, you’ll get insider insights and actionable tips to elevate your creative career.