Cole and Cody are the founders of Up North, a talent management company for creators.
We talk about how they signed their first clients, how they operate, to what they’re looking for in creators they work with.
We also discuss the challenges of working with creators, partnering with creators to start businesses and more.
0:00 - Introduction
0:40 - Starting to manage talent
1:45 - Understanding individual goals
4:55 - Challenges of managing content creators
5:40 - Being a therapist or manager
10:00 - Looking for talent and collaboration
11:50 - Launching businesses with creators
14:45 - Revenue breakdown for brand sponsorships
18:20 - Balancing time and resources
20:40 - Valuation and acquisition of talent management agencies
22:55 - Revenue breakdown for talent management
24:10 - Team structure and functions
26:55 - Philosophy of building and working
28:35 - Predictions for the next 1-5 years in the industry
31:30 - Advice for young creatorsTwitter:Cody: https://twitter.com/Cody_Hock
Cole: https://twitter.com/upnorthcole
Safwaan: https://twitter.com/safwaankay
Michael: https://twitter.com/mikekarnj
Listen on Spotify:
https://open.spotify.com/show/0NxaIMJydhpHoRy2g7eAvn
Listen on Apple:
https://podcasts.apple.com/us/podcast/creator-led-brands-with-safwaan-kay/id1688957922