Josh Kaplan: How to Monetize Your Knowledge

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Creator-Led Brands with Safwaan Kay

Safwaan Kay

17 episodes

5 days ago

Everything you need to know about the business of creators: - Interviews with creators about their businesses - Deep dives into niche creator businesses - Brainstorms with billion-dollar CEOs on how creators could be monetizing their audiences better

Entrepreneurship

Business

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Entrepreneurship

Business

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Josh Kaplan: How to Monetize Your Knowledge

Creator-Led Brands with Safwaan Kay

30 minutes 12 seconds

1 year ago

Josh Kaplan: How to Monetize Your Knowledge

This script features an in-depth interview with Josh Kaplan, CEO and co-founder of Smooth Media, a platform dedicated to supporting and scaling the revenue of knowledge creators further along in their creative journey.

TIMESTAMPS:

00:00 Unlocking the Potential of Knowledge Creators
00:27 The Genesis of Smooth Media: From Morning Brew to Creator Support
01:39 Why Focus on Knowledge Creators and Established Talents?
04:11 Brand Partnerships and Newsletters
07:26 The Business Model Behind Supporting Creators
07:53 Equity
10:23 Learning from Industry Dive, Morning Brew, etc.
22:37 Strategic Priorities
23:51 The Future of the Creator Economy
26:46 Final Thoughts: Advice for Creators