Hunter Hammonds is the founder & CEO of Assembly, a holding company of creator-led businesses. And every month for the rest of the year, he's launching a new business with a creator.
In this video, he breaks down:
-His newest agency, HeyFriends! with Ali Abdaal
-Why he partners with creators
-How he thinks about moats (& building the machine of Assembly)
TIME STAMPS
00:00:00 - Introduction
00:00:50 - Announcing HeyFriends! and the partnership with Ali Abdaal
00:01:21 - HeyFriends as a YouTube agency and the focus on unlocking effortless growth
00:03:06 - The challenges and complexities of succeeding on YouTube
00:04:12 - The ambition and scale of HeyFriends and similarities to Offmenu
00:05:19 - The process and structure of HeyFriends and the two categories of target customers
00:09:23 - The benefits and advantages of partnering with creators for launching businesses
00:12:12 - The focus on building moats and the competitive landscape of productized agencies
00:15:39 - Why the productized services model was chosen for Assembly and the vision for the future
00:19:01 - The operational excellence and the principles that guide the management style
00:26:12 - The focus on building a massive business and the plan for acquiring or investing in businesses
00:31:12 - The approach to launching multiple businesses and maintaining focus
00:37:51 - The importance of communication, thinking, and recruiting as a manager
00:44:34 - Responding to questions from the audience about talent acquisition and scaling revenue
Follow Hunter on Twitter: https://twitter.com/_hunterhammonds
