5 ways to keep your creator-led education business future-proof:
1. Your fans want to learn from YOU. Make your products as personal as possible.
2. People will always be happy to pay for transformation, not for information. Position your offer that way.
3. Sell access. Build a community, offer live co-horts, of offer one-on-one access to yourself.
4. Consider running in-person events. The need for belonging is higher than ever. It will strengthen your brand too.
5. Build software. This requires a new skillset, but launching software that fills a gap in the market can out grow your personal brand.
I’m personally doubling down on our events and software (Teacher AI).
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5 ways to keep your creator-led education business future-proof:
1. Your fans want to learn from YOU. Make your products as personal as possible.
2. People will always be happy to pay for transformation, not for information. Position your offer that way.
3. Sell access. Build a community, offer live co-horts, of offer one-on-one access to yourself.
4. Consider running in-person events. The need for belonging is higher than ever. It will strengthen your brand too.
5. Build software. This requires a new skillset, but launching software that fills a gap in the market can out grow your personal brand.
I’m personally doubling down on our events and software (Teacher AI).
You’re a content creator selling education, but your conversion rates are too low…
Maybe because you have a big following in low-income countries.
Or you’ve just managed to attract lots of freeloaders.
Now what do you do?
–
First, we need to make sure:
1. You’re offering something that people actually want
2. You have proper sales systems in place
3. Are your conversion rates really that low? (Compare with peers in your niche)
Still not solved?
Try changing the sales vehicle.
Instead of selling through an automated email sequence, try:
- Offering a free course that sells your flagship course
- Promoting your product through regular live streams
- Running webinars
Your audience might not feel comfortable buying through emails, especially if your emails are in a language they’re still learning.
Go from text → video.
Let us know if it works.
Learn more about our events: www.creatorempires.com
Creator Empires Podcast
5 ways to keep your creator-led education business future-proof:
1. Your fans want to learn from YOU. Make your products as personal as possible.
2. People will always be happy to pay for transformation, not for information. Position your offer that way.
3. Sell access. Build a community, offer live co-horts, of offer one-on-one access to yourself.
4. Consider running in-person events. The need for belonging is higher than ever. It will strengthen your brand too.
5. Build software. This requires a new skillset, but launching software that fills a gap in the market can out grow your personal brand.
I’m personally doubling down on our events and software (Teacher AI).
