5 ways to keep your creator-led education business future-proof:
1. Your fans want to learn from YOU. Make your products as personal as possible.
2. People will always be happy to pay for transformation, not for information. Position your offer that way.
3. Sell access. Build a community, offer live co-horts, of offer one-on-one access to yourself.
4. Consider running in-person events. The need for belonging is higher than ever. It will strengthen your brand too.
5. Build software. This requires a new skillset, but launching software that fills a gap in the market can out grow your personal brand.
I’m personally doubling down on our events and software (Teacher AI).
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5 ways to keep your creator-led education business future-proof:
1. Your fans want to learn from YOU. Make your products as personal as possible.
2. People will always be happy to pay for transformation, not for information. Position your offer that way.
3. Sell access. Build a community, offer live co-horts, of offer one-on-one access to yourself.
4. Consider running in-person events. The need for belonging is higher than ever. It will strengthen your brand too.
5. Build software. This requires a new skillset, but launching software that fills a gap in the market can out grow your personal brand.
I’m personally doubling down on our events and software (Teacher AI).
Here’s how to promote the same product to your audience every month - without exhausting your audience.
First, remember: the product and the offer are two different things.
You can sell the same product using:
- Different offers
- Different sales angles
Here’s how to keep your promotions fresh and interesting throughout the year:
Month 1: Buy now get free bonus
Month 2: Offer a payment plan
Month 3: Offer a small discount (20-30%)
Month 4: Make the promotion all about the guarantee
Month 5: Align the offer with a seasonal theme
Month 6: Feature case studies
Month 7: Offer exclusive content that leads to the offer
Month 8: Donate 10% to charity
Month 9: Talk about your journey and why you created the course
Month 10: Last chance to buy before the price goes up
Month 11: Black Friday promotion
Month 12: Offer a free trial
Join our events: www.creatorempires.com
Creator Empires Podcast
5 ways to keep your creator-led education business future-proof:
1. Your fans want to learn from YOU. Make your products as personal as possible.
2. People will always be happy to pay for transformation, not for information. Position your offer that way.
3. Sell access. Build a community, offer live co-horts, of offer one-on-one access to yourself.
4. Consider running in-person events. The need for belonging is higher than ever. It will strengthen your brand too.
5. Build software. This requires a new skillset, but launching software that fills a gap in the market can out grow your personal brand.
I’m personally doubling down on our events and software (Teacher AI).
