5 ways to keep your creator-led education business future-proof:
1. Your fans want to learn from YOU. Make your products as personal as possible.
2. People will always be happy to pay for transformation, not for information. Position your offer that way.
3. Sell access. Build a community, offer live co-horts, of offer one-on-one access to yourself.
4. Consider running in-person events. The need for belonging is higher than ever. It will strengthen your brand too.
5. Build software. This requires a new skillset, but launching software that fills a gap in the market can out grow your personal brand.
I’m personally doubling down on our events and software (Teacher AI).
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5 ways to keep your creator-led education business future-proof:
1. Your fans want to learn from YOU. Make your products as personal as possible.
2. People will always be happy to pay for transformation, not for information. Position your offer that way.
3. Sell access. Build a community, offer live co-horts, of offer one-on-one access to yourself.
4. Consider running in-person events. The need for belonging is higher than ever. It will strengthen your brand too.
5. Build software. This requires a new skillset, but launching software that fills a gap in the market can out grow your personal brand.
I’m personally doubling down on our events and software (Teacher AI).
188. The Problem With 'Double Down On What's Working'
Creator Empires Podcast
8 minutes 14 seconds
6 months ago
188. The Problem With 'Double Down On What's Working'
The “Double down on what’s working” advice has a major flaw.
It can make you overlook obvious gaps in your business.
Example #1
• Who: A content creator with tons of traffic
• What worked: Creating content
• Usual advice: Create more content
• Real bottleneck: Nothing to sell
• Better advice: Create a product
Example #2
• Who: A language learning app
• What worked: Facebook ads
• Usual advice: Run more ads
• Real bottleneck: High churn
• Better advice: Improve the product
A better question to ask (in my opinion) is:
“What is the ONE thing that, if you had it, would make everything else easier?”
Tim Ferriss calls it the “big domino.”
For many creator businesses, it's most of the time a matter of:
- Better video ideas
- More promotion
- Creating more products to sell
- Or simply repackage them
Join our events: creatorempires.com
Creator Empires Podcast
5 ways to keep your creator-led education business future-proof:
1. Your fans want to learn from YOU. Make your products as personal as possible.
2. People will always be happy to pay for transformation, not for information. Position your offer that way.
3. Sell access. Build a community, offer live co-horts, of offer one-on-one access to yourself.
4. Consider running in-person events. The need for belonging is higher than ever. It will strengthen your brand too.
5. Build software. This requires a new skillset, but launching software that fills a gap in the market can out grow your personal brand.
I’m personally doubling down on our events and software (Teacher AI).
